Sancho has unveiled his first footwear and apparel collection in partnership with Nike Football, which was inspired by the South East London streets and the cultural influences he experienced as a child. “SE11 Sancho Collection,” his CD, is a celebration of his ties to his hometown, which shaped him into the baller he is today.

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On the side of the boot, there are cultural allusions such the word “MEGZ,” which is derived from the term “nutmeg” and is synonymous with Sancho’s deft style of play. A ‘NO BALL GAMES’ sign is hidden underneath, an homage to the signs that prohibit football in many of London’s housing developments.

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