In our most recent partnership with H&M, we announced Swedish Ambassador Victor Lndelof as a long-term representative for the Nordic region.

Our commercial team expanded on this relationship, and our brand team went even further with content creation.

In keeping with the “Wear That Feeling” campaign, the design team decided to showcase Victor in the attire he prefers to wear off the field.

Introducing Manchester United’s Swedish soccer star Victor Nilsson Lndelöf. The outfits he enjoys wearing every day while leaving the football field are used as examples.

Activities like going for a walk, relaxing at home, and getting a cup of coffee at the neighborhood cafe can happen to everybody every day. View Victor’s current wardrobe choices and take inspiration from his sense of fashion.