At an auction in Dubai, a very unusual license plate fetched a world-record $15 million.

Guests at the Four Seasons hotel in Dubai’s Jumeirah district engaged in a heated bidding war over a rare painting.

At the Dubai “Most Noble Numbers” auction, plate number P7 fetched a record 55 million dirhams (about Rs 122 crore), making it the most expensive license plate number in the world.

Guests at the Four Seasons hotel in Dubai’s Jumeirah district engaged in a heated bidding war for the painting.

Following a charity auction in Dubai, the official Twitter account for Mohammed Bin Rashid Al Maktoum Global Initiatives announced, “The Most Noble Number has raised AED 97.920 m lln that will fund the #1B llnMeals endowment.” Most expensive license plate ever sold at auction for AED 55 million.

“Sixteen years ago, a number plate sold for 52.5 mlln dirhams in Abu Dhabi set a global record,” the evening’s emcee said. At the outset of the competition, we always wonder, “Will we break a world record?”

The bidding for the license plate P7 began at 15 million dirhams on Saturday night and escalated to over 30 million.

There was a brief break in bidding after billionaire Pavel Valerievich Durov, founder and owner of the Telegram app, put the highest price of 35 million dirhams. The bid rapidly returned to its previous level of 55 billion dirhams.

There were literally thousands of VIP license plates and phone numbers available for bid at this occasion.

Your Majesty To create the biggest Ramadan sustainable food assistance endowment fund, Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, launched the “1 Blln Meals Endowment” initiative. This initiative included the charity auction “Most Noble Numbers” for one-of-a-kind license plates and phone numbers.