Although reality television may have given rise to the Kardashian-Jenner family’s celebrity, they also used that fame to start a number of successful enterprises.

Although the Kardashian-Jenner family first gained notoriety in reality television in the early 2000s (with their debut on the E! network’s Keeping Up With the Kardashians), they went on to use their celebrity to propel them into many successful enterprises that have brought them millions of dollars and more in wealth.

Since merely gallivanting around Calabasas for E!’s cameras, Kim, Kourtney, Khloé, Kendall, and Kylie have come a long way and have made their own paths in the business world centered around passion projects. Kim established skincare, cosmetics, and fragrance brands, but her breakthrough shapewear brand, Skims, brought her fame. Similarly, despite being the youngest, Kylie founded Kylie Cosmetics by leveraging her social media following.

Kendall, Khloé, and Kourtney all went on to start their own businesses. From Kendall’s tequila brand to Kourtney’s premium vitamins, Khloe and Kourtney Jenners have established successful businesses outside of television. While The Spirits Business reports that Kendall’s 818 brought in over $6.8 million in sales in 2021 and Kourtney’s Lemme is headed for success, the other Kardashian-Jenner brands have seen more success.

In 2022, Skims Made $500 Million.

Kim shocked her fans in 2019 by launching Skims, a business she had been developing for years. She started designing her own bras, underwear, shapewear, and sweatpants after making her own shapewear for a while. Her designs were sleek and used cutting-edge technology. What set Skims apart from other companies was not just the superior material used to make the shapewear, but also its sizing, which was available in sizes ranging from XXS to 5XL.

Skims was an immediate hit, supporting a rainbow of colors and body positivity. Reuters reports that Skims, who has 5.3 million Instagram followers, made over $500 million in sales in 2022. The brand even took home the Innovation Award from the 2022 Council of Fashion Designers of America Awards, according to Screen Rant.

Despite the fact that Kim owns other businesses, Skims is by far her most profitable business endeavor because of the materials used, marketing strategies, and campaign partnerships. Skims is currently the most successful Kardashian-Jenner brand, having made $500 million in just a single year.

Kylie Cosmetics Has Over $360 Million in Revenue

Although Skims is the family’s most profitable venture at the moment, Kylie’s Kylie Cosmetics was the first to experience a sharp increase in sales and recognition. In 2015, the youngest sibling and her mother founded the skincare and beauty brand. She became one of the nation’s youngest millionaires when the company crossed the $1 billion mark in four years, according to WWD.

Her lip kits were the main factor in Kylie Cosmetics’ initial surge in popularity. Kylie, who was well-known for her full lips, offered inexpensive lipsticks, glosses, and liners for sale. From there, she developed palettes in partnership with other experts and professionals. Due to Kylie Cosmetics’ success, additional fans were drawn to Kylie Skin and Kylie Baby.

In 2018, Kylie Cosmetics reportedly made over $360 million in revenue in a single year. A year later, she sold Coty Inc. 51 percent of her ownership in the company. According to Fortune, Kylie seemed to have a change of heart in August 2023 and is considering taking back her ownership of the business.

In 2022, Good American Sold $200 Million.

As well-known as Kylie Cosmetics and Skims are, Khloé’s denim line Good American also merits mention. The denim brand’s impressive sizing range was what set it apart. Good American, a firm that prioritizes body positivity, offers sizes 00 to 32 plus. Later, Good American introduced shoes, swimwear, and other apparel in a variety of designs, sizes, and lengths.

Entrepreneur reports that in 2022, Good American had 2.4 million Instagram followers and $200 million in yearly sales. Retailers like Nordstrom, Neiman Marcus, and Bloomingdale’s carry Good American, and although some consumers complain that the brand’s prices are excessive for jeans, supporters also acknowledge that the brand’s excellent caliber makes it worthwhile. Additionally, Good American has a reputation for building relationships with its clients and using clothes to assist a range of issues.

While the Kardashian-Jenner brands are mostly focused on Skims, Good American, and Kylie Cosmetics, Kendall’s 818 tequila brand is gradually expanding into new regions and retail locations. Regarding Kourtney, her lifestyle business Poosh is still going strong, despite the fact that some followers are reluctant to try Lemme vitamins due to Kourtney’s lack of medical or scientific training.