Doja Cat partners with BMW on exciting ‘Road to Coachella’ campaign, showcasing unique custom wraps

Doja Cat is one of the companies bringing their catalogs to Indio this month for the return of Coachella. They have also worked with BMW on a new campaign that includes a special cover for the electric iX Sports Activity Vehicle.

As the festival’s official car partner, BMW has hired Doja and other artists to make an ad for the i4 Gran Coupe and iX Sports Activity Vehicle models that has many parts. The Planet Her artist worked on the wrap with Brett Alan Nelson, who they work with often, and famous photographer David LaChapelle.

In a statement, Doja told fans what to expect from her shows at Coachella.

Earlier this year, Doja said, “The Coachella performance I’m currently preparing encapsulates everything I’ve done since day one.” “I don’t like doing the same thing over and over again.” I’d rather welcome this than avoid it. I’m proud to work for BMW because their name is so well-known. Watch out for rides at Coachella that look like Dojas.

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With this handmade Coachella wrap, you can get a better look at Doja. The Road to Coachella campaign also has work from Tremaine Emory (who was just named Supreme’s new creative director), Evan Mock, Nyjah Huston, Dixie D’Amelio, Victor Cruz, and others.