It’s possible that Rick Ross’s new music video doubled as a commercial for Jacob & Co. The Boss showcased the jewelry from the American jeweler in the music video for “Shaq & Kobe,” a new song he co-wrote with fellow rapper Meek Mill. The jewelry is said to be worth $10 million.

With an iced-out Mystery Tоurbillоn оn his wrist, Rоss raps in frоnt оf his custоm Gulfstream G550 plane in a single shоt. It took over a year to make this watch, and it contains at least 33.65 carats of diamonds. The 50 mm white-gold case is gently studded with baguette оnes, and the gorgeous dial has оverlapping hexagоnal stоnes. The face also features a smattering of sapphires and rubies. This breathtaking sculpture retails for $1.3 million and is one of only thirteen produced.

The rapper also shows off his Billionaire III at another event. Late in 2022, the gaudy wrist candy was introduced, and it features over 129 carats of diamonds set in 18-karat white gold. The bracelet alone is adorned with 504 white emerald-cut stones. The watch is limited to only 18 pieces, and each one will set you back a cool $3 million. The legendary hip-hop singer also wore some flashy jewelry from Jacob & Co. for the video, including a $4.2 million diamond tennis necklace and a $640,000 pinky ring covered in gems.

Ross is fond of flaunting his wealth on social media, often posting pictures of flashy cars and, yes, a 10-pound crab. He has recently been seen wearing the astounding $20 million Billionaire Timeless Treasure, showcasing his evident desire to draw attention to his extensive collection of Jacob & Co. timepieces.

Since the watchmakers had to track down enough yellow diamonds of the same color and quality to ornament the gold bracelet, the creation of the rarity, which debuted at Watches & Wonders this past March, took over three and a half years. According to Jacob & Co., the design nearly “dried up the market” for these precious stones. It’s odd that Ross didn’t look well in this music video for the Timeless Treasure. Perhaps he felt uncomfortable being the spotlight.