JBL and Vivendii are releasing a special fashion line to explore the world of Afrobeats. The Afrobeats Capsule Collection combines Vivendii’s signature gradient, tie-dye-inspired style with JBL’s vivid, eye-catching hues. It takes inspiration from traditional Nigerian plastic buckets and bowls, as well as the orange hue of the JBL emblem.

The collection features a striped football jersey in honor of Virgil van Dijk and the rising trend of personalized jerseys, along with t-shirts, tracksuits, jackets, and backpacks. Vibrantly colored special editions of some of JBL’s best-selling products, like the JBL PartyBox 310 and JBL Charge 5 Wi-Fi, complement the fashions of the apparel line.

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Why the decline? “Music and fashion are closely related. It has been wonderful for us to discover Afrobeats’ music and fashion with our ambassador and Afrobeats lover, Virgil van Dijk. Afrobeats encourages young people to express themselves freely. The crew at Vivendii encourages self-expression and amplifies the voices of various subgenres and cultures through their work. This naturally fits with JBL’s beliefs, which is why the partnership is a fantastic fit. harman’s vice president of integrated marketing for EMEA, Robert-Jan van Dormael, said

Jimmy Ayeni from Vivendii remarked, “It’s all about how people express themselves. Every collection we’ve created has a soundtrack, and the JBL collaboration is no exception. We make an effort to incorporate our musical expression into fashion.

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Van Dijk explores the world of Afrobeats with the help of Jimmy Ayeni and Ola Badiru, the co-founders of Vivendii, as well as Dutch musician Amartey and Nigerian singer Deto Black, who aid Virgil in learning more about the genre.