It takes six cameras to see a hornet yellow helicopter fly over the field twice before the director cuts the video. Drake, Lil Wayne, Rick Ross, Birdman, Mavado, Ace Hood, and Fat Joe are with DJ Khaled. They slowly get back to their tour buses while the camera crew runs to the pool for the next scene. The stars look at Khaled bin Abdul Khaled’s strong pull on the universe. His gut is like a boss’s and he has a neat buzzcut and beard. 

Rap stars are shooting a flashy video with a ’90s theme for his summer 2013 song “No New Friends” at this fancy palace with a moat an hour outside of Miami. Khaled shouts his name over the beat from time to time, but he doesn’t rap or produce the song. Few, if any, people could pull off that trump card move because it broke all the rules of the very competitive music business. Drake, Rick Ross, and Lil Wayne all agreed to work with Khaled on a great song for his new album, Suffering From Success. How can you get the best players in this game to give you their best new content while giving you the most attention?

The 37-year-old began in New Orleans, where he listened to his parents’ Arabic music while rapping and soul-dancing. They told their son to enjoy the music of a new country and get a job at a nearby record shop, which is where he began his career. Since he is a DJ, Khaled has helped up-and-coming singers for 20 years, before they become famous. In return, they give him their voices and important jobs later in their lives.