With the start of a new football season, SWM set off for Madrid, the capital of Spain. In the midst of the Four Seasons Hotel’s grandeur and luxury, we caught an exclusive partnership that would revolutionize professional football’s perception of luxury.

The most pivotal season in the already brilliant career of the Brazilian prodigy illuminating La Liga, Rodrygo Goes, is just around the corner. Rodrygo is prepared to seize the moment with resolute will, thanks to the departure of Real Madrid’s legendary striker Karim Benzema.

Our partnership with the upcoming star of Los Blancos took place at the world-renown Four Seasons Hotel and Residences, the ultimate symbol of Madrid’s opulence. Here, we saw Rodrygo in action through SWM, giving you a rare view at the life and career of Real Madrid’s brightest young prospect.

Brands can leverage players to reach a more discriminating audience, and Rodrygo Goes is one of the best names to team up with in this regard. Brands are putting professional footballers in the spotlight as a marketing tool because of the immense cultural impact these players have. Jaquet Droz, MJ Jones, and Golden Concept are just a few of the esteemed personalities working together.

The illustrious Swiss watchmaker Jaquet Droz is famous for producing gorgeous and premium watches. The house is among Switzerland’s oldest watchmakers, having been founded in 1738 by Pierre Jaquet-Droz. Jaquet Droz is known for manufacturing high-quality watches that combine classic watchmaking techniques with modern design. Their watches are known for their accuracy, creative flair, and meticulous attention to detail.

Acclaim has been showered upon the respected London-based jeweller MJ Jones by the world’s most famous footballers and celebrities through its partnerships with them. Their artistic skill is on full display in the Pearl sky collection, which is based on heavenly themes such as clear nights, golden sunsets, and open sky.

Now let’s shift our focus to Golden Concept, a prestigious Swedish luxury label known for its exquisite Apple accessories and casual goods. Genuine gold, leather, and one-of-a-kind customizations are just a few of the gorgeous materials used in their extensive collection of high-end Apple cases. But this partnership revealed a new angle, giving fans a sneak peek at their newest apparel collection before it hits stores.

The end product was an unforgettable team effort, a stunning work of art that perfectly captured his signature flair. With this new milestone, SWM continues to lead the way in the dynamic intersection of sports and high fashion as it pertains to professional football.