Endrick, a 17-year-old Brazilian footballer, has been recruited by New Balance Football, confirming rumours and on-field sightings.
Endrick has officially signed with New Balance, according to SoccerBible.
The purpose of the brand is to assist and promote the future generation of talented players, and this signing is part of that. Endrick was formerly contracted to Nike. He signed New Balance when his contract with Nike terminated in February 2023, with six months to renew it.
“Welcome to the New Balance family, @endrick. #WeGotNow,” says New Balance on X. Welcome to the New Balance family, @endrick. #WeGotNow https://t.co/ZmdDpTWiGx” / X
Endrick has been praised for his contribution to Palmeiras winning the Brazilian top-flight league and being called up to the Brazil national squad. To commemorate the occasion, he wore a pair of gold New Balance Tekela v4+ Low boots called “Accolade,” which were custom-made for him.
NEW BALANCE SIGNS ENDRICK, A TEENAGE SUPERSTAR
Endrick was able to sign with New Balance rather than other companies such as Nike, Adidas, and Puma since they could give him a more visible and vital job than all of those other brands. Endrick stated in a statement that he is happy to be joining the New Balance team and considers himself fortunate to work for a brand that shares his beliefs both on and off the pitch.
B24 on X: “Endrick has signed with New Balance.” / X https://t.co/ZxKVlnkeWS”
New Balance is well-known for signing and nurturing young football stars such as Bukayo Saka, Eberechi Eze, and Harvey Elliot. They are putting money into the next generation of football players.
According to sources, the acquisition will be made public in December of this year, and Endrick will be present to witness the occasion at the company’s headquarters in Boston.
According to ESPN, Endrick chose New Balance over Nike, Adidas, and Puma, which were all interested in signing him. People claim that the key reason is that New Balance noticed the player’s promise the most and collaborated with them to create a signature shoe, which other brands would not do.