Arsenal and adidas are set to continue their ‘No More Red’ campaign against knife crime for a third consecutive year, and this time it will see the men’s team wearing the signature whiteout kit at home for the first time.
‘No More Red’ was first launched with adidas in January 2022 to support the long-standing work being done by Arsenal to help keep young people safe from knife crime and youth violence.
It saw the team play in their FA Cup match against Nottingham Forest in a kit drained of the club’s traditional red colour, leaving a striking whiteout look. The move was replicated a year later for the game against Oxford United, and this year the kit will make its home debut, with the men’s team set to don it for the clash with Liverpool on 7 January.
Arsenal Women will also wear the all-white kit on pitch for the first time when they face Watford in the FA Cup fourth round at Meadow Park on January 14.
According to the latest data by the Office of National Statistics, there were 13,503 knife-enabled crimes in London between June 2022 and June 2023, up 21 percent on the previous 12-month period, highlighting the ongoing need for support in the fight against knife crime.
Adidas and Arsenal are releasing a “No More Red” t-shirt to commemorate the third year of the campaign, even though the “No More Red” uniform has never been on sale. The custom community t-shirt, created by Nellie-Rose, a young person from Arsenal in the Community who participated in one of the 2023 No More Red Social Action Projects, which connects local youth groups with inspiring talent from the creative and sports industries, will retail for £30 at Arsenal stores starting on January 29.
100 percent of the retail price of each t-shirt will be donated in equal proportions to each of the following No More Red Charity Partners: The Arsenal Foundation, Abianda (Abi Billinghurst & Associates); Octopus Community Network Limited; Box Up Crime; Stephen Lawrence Day Foundation; Ben Kinsella Trust; Copenhagen Youth Project; and St Giles Trust.