Pepsi has just released its summer campaign and even though it is a bit late, it still captured the exact summer vibes, the brand also included a huge surprise appearance that surprised us all

.

The name “The Street Is Full of Surprises,” which Pepsi chose for their brand-new campaign, actually captures the essence of the campaign rather well. The commercial is set in Alexandria, and Pepsi worked with legendary football players Dejan Lovren and Egyptian King Mo Salah because the neighborhood is full of surprises.

The concept of the advertisement is as follows: when the two actors hide from onlookers, they eat exotic foods like kebda, hawawshy, koshary, and so on. It’s Pepsi’s chance to make an appearance with its new edition following all of these meals.

As for the choice of celebrities, who couldn’t do it better than Mo Salah? No one. Also, collaborating with Lovren is a plus as his relationship with Salah is always trending because of how strong and funny their friendship is. This brings us to connecting the idea of sharing delicious food with best friends.

Pepsi can be crowned as the best brand to launch creative campaigns.

.

.