Leading sportswear company Nike, through athlete ambassador Virgil van Dijk, unveiled a back-to-school advertisement featuring backyard football games between families. A component of Nike’s continuous “Never Stop Playing” strategy was the campaign.

With the help of director India Rose Harris, agency Soursop, and production studio Kode, this Nike Kids ad transforms the ordinary and commonplace into something colorful and energetic. The Liverpool FC player van Dijk, a Dutch defender, and his kids are featured in several endearing movies that aim to inspire millennial parents by showing happy moments from everyday family life.

The marketing explosion was released across all Nike EMEA platforms with the aid of OOH materials at most of the company’s flagship Nike shops and videos that were streamed on Nike.com and social media.

The campaign’s tagline, “finding the magic in the mundane through sport,” inspired a lot of the films and visuals that are part of it. Instead than emphasizing youngsters donning brand-new shoes and uniforms, as is customary with school resumption, it highlights the joys of late summer. It shows how these chores may be turned into sports by showing families converting boring work into entertaining pastimes.

When the enormous center is back gardening on a Sunday, the Van Dijk family is captured on camera, turning menial yard work into an exciting football match.