An intriguing long-term deal worth an estimated £5 million has apparently been negotiated by former Liverpool star Sadio Mané with New Balance, a move that is sure to cause waves in the world of sports sponsorships.

NEW LONG TERM DEAL SIGNED BY SADIO MANE AND NEW BALANCE

The agreement confirms Mané’s position as a beloved brand ambassador in addition to a football legend, demonstrating his marketability and widespread appeal. Mané is a living example of the greatness and genuineness that New Balance promotes, both on and off the field with his exciting performances. Mané is ready to soar to new heights as the face of the brand’s newest campaign, Golden Wings, motivating sportsmen and fans alike with his unflinching devotion to success and persistent pursuit of excellence.