Manager of Liverpool FC stars in Dovedale Towers beer commercial
Not only is Liverpool FC enjoying a successful season, but Erdinger, the UK’s top imported wheat beer, has gained popularity after appointing Jürgen Klopp as its brand ambassador. The announcement coincides with the LFC manager’s launch of Erdinger Weissbräu’s second phase of the “never skim an Erdinger” promotion.
Jürgen Klopp is a living example of the quality we aim for in each and every Erdinger Weissbräu beer.
The largest privately owned wheat beer brewery in Germany, Erdinger Weissbräu, announced in March 2020 that Klopp would serve as its ambassador. In the new advertisement, Jürgen is shown returning to The Dovedale Towers pub in Liverpool to sip on a glass of Erdinger. However, this time, the barman emphasises the significance of remembering the yeast—the ‘best bit’.
Prost! The original Erdinger commercial Image: PR
The promo was filmed at The Dovedale Towers on Penny Lane Image: Dovedale Towers / Facebook”Jürgen Klopp personifies the pursuit of excellence that we strive for in every Erdinger Weissbräu beer,” stated Wolfgang Kuffner, director of marketing at Erdinger Weissbräu. In our first campaign together, he taught the barman to ‘never skim an Erdinger’, which helped customers realise that wheat beer needed a large, foamy head to help it stay fresh and soften in the mouth to have a smooth flavour.
“Erdinger beers are made utilising the ‘Bayerische Edelreifung,’ or twofold maturity, method with only natural ingredients in compliance with the Bavarian Purity Law. By using this method, we allow the beer to mature a second time in the bottle or keg, for a maximum of three weeks, after fermentation by adding our special brewing yeast.
According to Kuffner, this is the ‘Best Bit’ since it allows the beer’s flavour and fragrances to fully develop over longer time periods. This yeast, which has taken time to achieve the proper quality, belongs in the glass. A swirl and last pour will ensure that the Best Bit provides the beer its appealing, natural cloudiness and precisely balances the taste, rather than letting it sit at the bottom of the bottle.
The campaign aims to maximise drinkers’ pleasure of Erdinger Weissbier by using Jürgen’s excitement for quality and love for life, which aligns with our own values. It also ensures that they can savour the Best Bit.
The Dovedale Towers served as the filming site for a Mobil Super commercial starring Mo Salah in 2019. The well-known “The Dovey” pub on Penny Lane blends classic design elements with a top-notch gastropub menu, live music performances, and of course, big-screen sports action. 
.