Stay together for the brand? We stay together because we love each other’.

As the Beckhams celebrate their 25th wedding anniversary, we uncover the secrets to their successful marriage.

5David and Victoria Beckham have proved naysayers wrong, and – despite much publicised ups and downs – they celebrate their 25th anniversary on ThursdayCredit: Shutterstock

5Romeo, Cruz, Victoria, Harper, David and Brooklyn at Victoria’s 50th birthday partyCredit: UK.EROTEME.CO.UK

5Victoria loves posting topless pics of David

It is a marriage few predicted would stand the test of time in a notoriously fickle showbiz world, with even the bride herself pointing out wryly a couple of years ago: “They said it wouldn’t last.”

But David and Victoria Beckham have proved the naysayers wrong, and – despite some much publicised ups and downs – the pair celebrate their silver wedding anniversary on Thursday.

And thanks to clever decision-making and a new social media strategy, they are more popular than ever – brand Beckham is now worth an estimated £455million.

With a fortune so vast, the prospect of throwing yet another A-list shindig on par with their star-studded wedding in a castle in Ireland a quarter of a century ago, must be hugely tempting.

It’s well-known they love a party – Victoria’s 50th birthday bash in April saw high-profile guests, including Tom Cruise, Eva Longoria and Rosie Huntington-Whiteley, flock to private members’ club Oswald’s in Mayfair, where the birthday girl reunited with the Spice Girls for an impromptu one-off performance.

But according to insiders, their anniversary will be a more intimate affair – a celebration with their four children and close family merged with a luxury holiday.

The insider says: “David and Victoria are saving their big blowouts for their birthdays – her 50th [in April] and his 50th next year.

“They haven’t sent any invites out to their wider circle for a summer party, favouring more of a family celebration overseas instead. They see it as very much a family affair, but the intention is to celebrate in style, as ever.”

Historically, Victoria has been the driving force behind the couple’s biggest and most lavish parties. Those close to her believe the bashes were a bid to fend off rumours of uncertainty in their relationship – to prove their commitment to one another. But currently, their marriage is in the best place it’s ever been, so there is no need to put on a public show of unity.

The only shadow over their celebrations is a new book that has been making headlines, as it takes a deep dive into their relationship. It repeats previous allegations of David’s affairs, their fiery rows, and claims that by 2018 the couple were only together for financial reasons.

However, in traditional Beckham fashion, it is thought the couple will simply weather the storm as usual.

Brand and culture expert Nick Ede says: “The new book is a clickbait way of sensationalizing their relationship. The Beckhams have grown together to have a solid and loving relationship with a tight family and close-knit friends. I think this will only make them even more solid and they won’t rise to it.”