To delve deeper into the realm of Afrobeats, JBL and Vivendii are launching a unique fashion range. The vibrant, eye-catching colours of JBL are combined with the trademark gradient, tie-dye-inspired styling of Vivendii in the Afrobeats Capsule Collection. It draws influence from the orange colour of the JBL insignia as well as traditional plastic buckets and bowls from Nigeria.

The collection features a striped football jersey in honour of Virgil van Dijk and the expanding trend of personalised jerseys, in addition to t-shirts, tracksuits, coats, and bags. Vibrantly coloured special editions of some of JBL’s best-selling products, like the JBL PartyBox 310 and JBL Charge 5 Wi-Fi, mix well with the clothing line’s styles.

Why is there a decline? “Fashion and music have a lot in common. With the help of our ambassador and Afrobeats enthusiast, Virgil van Dijk, we have had the pleasure of learning about the music and style of Afrobeats. Young people are encouraged to express themselves freely by afrobeats. Through their work, the Vivendii crew enhances the voices of diverse subgenres and cultures and promotes self-expression. This is a perfect match for JBL’s values, which is why the collaboration works so well. Robert-Jan van Dormael, vice president of integrated marketing for harman in EMEA, stated

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Vivendii’s Jimmy Ayeni said, “It all depends on how individuals express themselves.” There is a soundtrack for every collection we have made, and the JBL partnership is no different. We try to bring our musical expression into the world of fashion.

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Together with the co-founders of Vivendii, Jimmy Ayeni and Ola Badiru, as well as Dutch musician Amartey and Nigerian vocalist Deto Black, Van Dijk delves into the realm of Afrobeats, helping Virgil learn more about the genre.