Famous former Liverpool football player Sadio Mane has partnered with New Balance to launch the much awaited Alpha Flair product range.

Mane uses a series of striking advertisement pictures to present the innovative shoe company in a very different light.

The eye-catching photos showcase the distinct style and feel of the Alpha Flair brand while bringing emphasis to Mane’s persona and background.

In addition to celebrating the union of style and athletics, Mane’s partnership with New Balance served as further evidence of his enormous impact off the pitch.

Neymar Sports and New Balance collaborate to develop the “Alpha Pack.”