The latest investment in WHOOP, a performance technology startup, is Virgil van Dijk, a defender for Liverpool FC. In addition, he will represent a global brand.

In Qatar, Van Dijk will represent the Netherlands. Now that he has formally committed to the company, he has started using WHOOP technology to track and manage his training, recuperation, and sleep.

Using actionable feedback, tailored insights, and input on sleep, recuperation, and tension, this wearable fitness and health coach helps users make lifestyle adjustments.

Van Dijk will offer input on product development and be an investor in the business. The future of the WHOOP product will be shaped by this.

The center back for Liverpool FC and captain of the Netherlands has joined WHOOP as an ambassador. Sports stars Michael Phelps and Rory McIlroy are on this roster.

van Dijk commented, “As a long-time WHOOP member, this partnership makes perfect sense for me; every percentage of improvement that you can make ultimately benefits you, and WHOOP is a tool that helps me take control of my health and be successful.

“Since football seasons are usually lengthy, especially during World Cup years, recuperation will be even more important than before. Working with WHOOP will be a huge asset in helping me ensure that I’m doing the right things to set me up to perform.”

“The best athletes in the world use WHOOP to optimize their performance, and Virgil is no exception,” stated Will Ahmed, the founder and CEO of WHOOP.

He has been a Whoop member for a very long time, and we are forward to engage with him more closely now that he is an investor in our business. We are excited that Virgil will assist the future course of our product, particularly as we expand globally.