The brand’s ambassador and Bayern Munich forward, Sadio Mané, will be the focal point of a contemporary yet tastefully simple sneaker campaign for New Balance in honor of Grey Day in 2023.

 The company’s iconic gray colors, which are always in trend, serve as the foundation for the campaign.

Grey shoes, once thought to be a versatile color scheme that performed well on the asphalt running tracks of the 1970s, have been a New Balance trademark. Its stylish and sensible form now complements many sports and fashion looks.

In the most recent BSTN campaign, Mané embodies the idea of “no frills, no fuss” by donning the adaptable New Balance 550 from the diverse “Moon Daze” pack. In place of his football gear, he is shown in the pictures wearing a sweatsuit and gilet puffer that complement the gray-blue hues of the sneaker.

Gray is still essential to the New Balance brand, even if the retailer is well known for having ties to the hue family and frequently uses polished tones in lookbooks and shop designs. Mané is shown in the advertisement facing pictures of a white background that alternates between full color and grayscale. This is a component of the ongoing study of creative color theory conducted by BSTN.

Check out the gallery above to see the whole campaign. To buy the New Balance 550 mentioned above and the rest of the “Moon Daze” line, head over to BSTN’s website right now.