The Cría Cuervos winery, which counts soccer players Lucas Vázquez and Iván Rakitic among its members, is being sponsored by figures from the world of soccer and social media. A strategy that follows the brand’s disruptive style, focusing its wines on the consumer experience and positioning itself in the world of so-called influencers—people who create content on social media.

This is why the winery has sought to enter the world of sports and social media since it began operations in March 2020. This disruptive business model is characterized by the fact that the brand lacks its own facilities and sells a variety of wines with different denominations. of origin.