Kylian Mbappé has purchased stock in the German electronics manufacturer Loewe Technology.

The well-known company intends to expand its appeal to younger, tech-savvy consumers, expand into new regions, and solidify its position globally with the French football player’s investment. The amount of money involved and the magnitude of the investment were not disclosed.

“I’ve always been interested in technology and new ideas,” Mbappé stated. “Loewe stands for commitment, perseverance, performance, and authenticity. I am motivated by these principles both on and off the field. As the brand evolves to satisfy the demands of modern consumers, I can’t wait to be a part of its next phase and watch it flourish in new ways.

According to Loewe, Mbappé’s investment is intended to accelerate the business’s worldwide expansion strategy, particularly in regions like Asia and North America. New goods, namely robust, interactive home entertainment systems that meet the demands of modern consumers, should also result from the partnership.

“We are ecstatic that Kylian Mbappé has joined the Loewe family,” stated Aslan Khabliev, our CEO. He’s a terrific partner to help us update our brand and reach a new audience because he has a lot of power outside of athletics. We will combine our heritage of producing high-quality products with Kylian’s widespread appeal to create significant advancements in luxury and technology.

The collaboration will concentrate on initiatives that facilitate universal access to technology as part of Kylian Mbappé’s dedication to social causes. Loewe’s product line and market presence will benefit from this.

Founded in 1923, Loewe is headquartered in Kronach, Bavaria. They produce “made in Germany” audio and video equipment, including smart TVs. Before joining Paris Saint-Germain, where he scored the most goals in the team’s history, Kylian Mbappé played for AS Monaco as a child. He transferred to Real Madrid in the summer of 2024.