JBL and Vivendii have teamed up to launch a vibrant fashion line celebrating the spirit of Afrobeats. The Afrobeats Capsule Collection merges Vivendii’s signature gradient and tie-dye-inspired designs with JBL’s bright and bold color palette. The collection draws inspiration from traditional Nigerian plastic buckets and bowls, as well as JBL’s iconic orange logo.

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Key pieces include a striped football jersey honoring Virgil van Dijk, reflecting the trend of personalized jerseys, alongside t-shirts, tracksuits, jackets, and backpacks. To complement the apparel, limited-edition versions of JBL’s popular products, such as the JBL PartyBox 310 and JBL Charge 5 Wi-Fi, feature vivid hues in line with the collection’s aesthetics.

Robert-Jan van Dormael, Harman’s VP of Integrated Marketing for EMEA, emphasized the synergy of music and fashion, stating, “Afrobeats inspires young people to express themselves freely. Vivendii amplifies diverse voices, aligning perfectly with JBL’s values, making this collaboration a natural fit.”

Jimmy Ayeni, Vivendii’s co-founder, noted, “Each of our collections carries a soundtrack, and the JBL partnership is no exception. We bring our musical expression into fashion.”

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Virgil van Dijk explores Afrobeats further with Vivendii co-founders Jimmy Ayeni and Ola Badiru, alongside Dutch musician Amartey and Nigerian artist Deto Black, deepening his connection to the genre through this creative venture.