Following in the footsteps of his idol Ronaldinho, Vinicius Jr. has been named Pepsi’s newest global ambassador. The Real Madrid and Brazil star is part of a new collection created in collaboration with the Art of Football (AoF), which pays tribute to the brand’s iconic football advertisements from the early 2000s.
Pepsi has a deep, nostalgic connection with football, thanks to over 20 years of memorable ads featuring international legends like Beckham, Henry, Totti, Roberto Carlos, and Ronaldinho. The latest TV commercial, “Nutmeg Royale,” recalls the brand’s famous ads from two decades ago, filled with superstars and epic scenes.
To celebrate this legacy, Pepsi has launched a new collection that incorporates the Art of Football’s creative history, perfectly coinciding with the announcement of Vinicius Jr. as the brand’s global ambassador. The Pepsi x AoF collection includes retro-inspired accessories like bucket hats, shoulder bags, and totes, alongside a reinvention of Pepsi’s football jerseys from the early 2000s.
Fans may have spotted the new shirt in the “Nutmeg Royale” ad, which also featured Ronaldinho returning to the game. With Vinicius Jr. joining the ranks of ambassadors like Messi and Ronaldinho, Pepsi continues its legacy of celebrating football greatness.