Kylian Mbappé has acquired stock in Loewe Technology, a German electronics business.

With the French football player’s investment, the well-known brand hopes to increase its appeal to younger, tech-savvy consumers, enter new markets, and strengthen its position internationally. Neither the size of the investment nor the quantity of money involved were revealed.

Mbappé said, “I’ve always been interested in technology and new ideas.” “Loewe represents dedication, tenacity, excellence, and genuineness. Both on and off the field, these values drive me. I’m excited to be a part of the brand’s next chapter and see it grow in new ways as it adapts to meet the needs of contemporary consumers.

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Loewe claims that Mbappé’s investment will hasten the company’s global expansion plan, especially in areas like Asia and North America. The collaboration should also produce new products, specifically reliable, interactive home entertainment systems that satisfy the needs of contemporary consumers.

Our CEO, Aslan Khabliev, said, “We are thrilled that Kylian Mbappé has joined the Loewe family.” He has a lot of influence outside of sports, which makes him an excellent partner to help us modernize our brand and reach a new audience. We will leverage Kylian’s broad popularity and our history of manufacturing high-quality goods to bring about important technological and luxury breakthroughs.

As part of Kylian Mbappé’s commitment to social concerns, the partnership will focus on projects that enable universal access to technology. This will help Loewe’s product line and market presence.

The headquarters of Loewe, which was founded in 1923, are located in Kronach, Bavaria. They manufacture smart TVs and other “made in Germany” audio and video devices. Kylian Mbappé played for AS Monaco as a child before joining Paris Saint-Germain, where he amassed the most goals in the team’s history. In the summer of 2024, he moved to Real Madrid.