The reason behind Mohamed Salah’s visit to the Blackpool arcades has been unveiled. The Liverpool forward is enjoying a phenomenal season, boasting 30 goals and 22 assists across all competitions.

This impressive performance has significantly contributed to Arne Slot’s team being 13 points ahead at the top of the Premier League, as well as reaching the final of the Carabao Cup and the Round of 16 in the Champions League.

Salah was spotted in Blackpool last month, with a TikTok video by user @jake79215 capturing him leaving the arcades. The user exclaimed, “Mo Salah at Blackpool!”

Many fans were taken aback to see him there. One asked, “Why has he gone to Blackpool?” while another remarked, “Salah at the illuminations wasn’t on the bingo card.” Some humorously suggested he was signing with the local football team, with comments like, “Salah to Blackpool for free in the summer” and “Signed for Blackpool as he couldn’t handle the ‘pier pressure’ at Liverpool.”

The reason for his visit became clearer when Salah shared a video on his Instagram story featuring him inside the arcades, promoting Vodafone Egypt, alongside an image showing Blackpool signs in the background.

In the video, Salah appeared with Nancy Ajram, a Lebanese singer and television personality. The two shared laughter as their daughters met, and they participated in a game on the high striker, also known as a strength tester, for the advertisement.

Salah has been a brand ambassador for Vodafone Egypt since late 2017 and has led the company’s advertising campaigns since then.