Nikola Jokić has inked a signature shoe agreement with performance footwear manufacturer 361°, marking an exciting milestone in his professional journey. Jokić, a superstar for the Denver Nuggets, has emerged as one of the NBA’s elite players, winning multiple regular season MVP awards, an NBA title, and a Finals MVP.
NBA Champion Nikola Jokić Discusses New Signature Shoe Deal
Jokić will serve as a Global Brand Ambassador for 361°, representing a significant leap in their collaboration. Born and raised in Serbia, Jokić became a basketball sensation after being drafted by the Nuggets in 2014.
Established in 2003, 361° is renowned for its emphasis on wellness and sports, aiming to enhance life through its products. With a global presence, the company has broadened its offerings to include athletic apparel and basketball shoes.
Nikola Jokić Signs Signature Shoe Deal With 361° – Boardroom
Jokić expressed enthusiasm about the collaboration, stating, “I’m thrilled to join the 361° family and contribute to their goal of promoting wellness and sports worldwide.” He also hinted at the upcoming launch of his inaugural signature performance basketball shoe for the brand.
For now, Jokić will wear the Big3 Future High on the court, designed specifically for him. Additionally, a low-cut variant, known as the Big3 Future Low, will be available for the public.
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The Big3 Future Low boasts advanced performance features, including a Carbon Fiber Woven Upper, Mōrphit Lacing System, QU!KCTECH midsole, Soarplate, and QU!KFLAME PEBA nylon cushioning.
The 361° Big3 Future Low will be exclusively available on KICKSCREW.COM and 361usa.com starting December 28th, priced at $160 USD. This launch allows fans to experience Jokić’s signature shoe and its innovative technologies.